Escape the everyday

Context

Insight

Tired of the day-to-day in the city? Longing to escape and breathe in some fresh air? Forget holding onto the handrail, grab hold of one of Urban X's latest vehicles and explore the countryside in style. With Urban X, you have a high-tech camping system on top of one of the most luxurious cars. It's a home-away-from-home, wherever you travel.

The brief

Getting started

Urban X is a brand new start-up, coming to DH at their very inception, effectively making them a blank canvas. Urban X required a complete brand identity, one that would help them redefine the camping experience. They also needed a sleek platform to accept bookings, and a performant digital system to manage those bookings efficiently.

Brand

Brand identity

Urban X needed a striking and cohesive identity, including a set of visuals that were simple yet memorable. The brand exudes adventure and limitless possibilities, appealing to a young, modern audience, who long to escape normality.

The team at DH worked closely with Urban X to provide a premium visual identity, implementing a dark, earthy colour palette along with bold, distinctive typography.

Platform

Website Design

When designing the Urban X website, it was important to adhere to the visual identity DH had crafted. With its premium foundation, the move towards a darker, futuristic setting was chosen early on.

The page architecture explored the opportunity of freedom that Urban X represents, not simply highlighting the vehicles and equipment, but also the possibilities they represent. DH wanted to promote the locations customers can visit, the activities they can enjoy, and the scale of adventure available.

Build

Booking system

It was vital for Urban X that the booking system was clear and intuitive for customers to use, and very efficient for them to go through the checkout process. Other areas of the website are striking in their use of the visual identity, and the booking system needed to align with them, while maintaining a strong user experience from calendar, to checkout, to booking success.

Build

Booking management

Urban X required flexibility when managing their bookings, from dealing with alterations, cancellations, refunds, variable packages and more. DH developed a management system tied into their platform, enabling them to manage the real-world operations with ease.

Scaling effectively is an important goal for Urban X, and managing a fleet of vehicles provides significant complexity. The end-to-end experience of vehicle hire to return has to be seamless and friction-free.

Results

Impact

Urban X have just begun their journey with their new platform. They have already begun the testing phase of their operations through a select group of members, fine-tuning their experience. DH will continue to work alongside Urban X to ensure a smooth launch and strong engagement online.

More figures will be placed here as they come in.