Context
Insight
Nearly twenty years ago, Mark and Katie Wyatt and their four children discovered The Banks, a place of rare quiet, layered history, and untapped promise. Single Estate English Tea is grown entirely outdoors in the Sussex countryside. The Banks Tea harvest only the top two leaves and a bud by hand - to ensure delicacy, depth, and refined character in every cup. They are committed to sustainable farming, refined craft, and a traceable journey that connects discerning tea drinkers to the land and legacy behind every cup.
The brief
Getting started
The Banks Tea brand and visual identity were already under development by a fantastic drinks brand agency - CookChick. DH partnered with CookChick on this project, collaborating together throughout the web design process, and then eventually taking on the complete development of the bespoke website.
Brand
Visual identity
The clear target audience here were London-based parents with children in the age range of 2-7, with no specific gender. Two important points heavily guided the visual identity from the outset. Colour schemes couldn't be stereotypically ‘girly’ or ‘boyish’, and imagery needed to convey fun and excitement, while appealing to all.
DH made use of a multitude of colours, and were naturally drawn to themes up in the clouds - from rainbows to rockets, sunshine to hot air balloons. Dream Beam enables children's imaginations to soar.
Web
Website design
Dream Beam wanted a website that stood out from the crowd. Within the children’s entertainment industry, there is an oversaturation of uninspiring, template websites, which don’t convey the same level of fun on offer by their business owners.
DH crafted a website design that focused on visual stimulation and interactivity, impressing and engaging with the target audience, while maintaining professionalism and building trust. Dream Beam is all about fun, but they take the serious bits seriously.
Web
Web development
The site itself consists of only a few webpages, with all key content displayed on the homepage. Every section aligns with the visual identity, and significant effort was placed into forging highly dynamic areas. This meant animating illustrations and providing motion effects on user interactions in interesting ways.
Graphic Design
Print material
Dream Beam Parties have a clear marketing strategy, advertising in many residential areas with printed material, as well as online. Neighbourhoods with high populations of young families are the prime candidates.
DH produced business cards, flyers, and other printed material for distribution in these areas. The vibrant colour scheme was implemented to ensure they caught the eye of the recipient.
Animations
Bringing artwork to life
It was imperative that DH bring the Dream Beam illustrations to life, elevating the website with added motion. These animations are smooth and recurring, as if floating on an endless loop, up in the clouds.
Results
Impact
Abingworth's launch all came at once, with the website going live and their first ever wine festival taking place on the same weekend. A very smooth and successful start, with hundreds of bottles being sold online and in-person in a matter of days.
At DH, we can't wait to see what comes next for this English vineyard.
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