Context
Insight
Founded in 2019 on raw, rustic Portuguese land, Quinta dos Madeira (QDM) has been built from the ground up. After 2 years of cultivation and irrigation, planting of the vineyard first began in 2021. Without the weight of old traditions holding them back, QDM is free to innovate, nurture, and create wines that are truly unique. When you taste a QDM wine, you are tasting the very start of a new chapter - the energy, the ambition, and the forward-thinking spirit of Quinta dos Madeira.
The brief
Getting started
QDM have begun the bottling process of their first vintages, carefully producing 7 different types of wine. Alongside this operation, it was time to craft a website befitting of the high standards QDM were upholding.
Initially the website would be purely informational, however there was the assumption that an online store would be necessary in the near future, and so the site architecture was designed with this in mind.
Brand
Visual identity
The clear target audience here were London-based parents with children in the age range of 2-7, with no specific gender. Two important points heavily guided the visual identity from the outset. Colour schemes couldn't be stereotypically ‘girly’ or ‘boyish’, and imagery needed to convey fun and excitement, while appealing to all.
DH made use of a multitude of colours, and were naturally drawn to themes up in the clouds - from rainbows to rockets, sunshine to hot air balloons. Dream Beam enables children's imaginations to soar.
Web
Website design
Dream Beam wanted a website that stood out from the crowd. Within the children’s entertainment industry, there is an oversaturation of uninspiring, template websites, which don’t convey the same level of fun on offer by their business owners.
DH crafted a website design that focused on visual stimulation and interactivity, impressing and engaging with the target audience, while maintaining professionalism and building trust. Dream Beam is all about fun, but they take the serious bits seriously.
Web
Web development
The site itself consists of only a few webpages, with all key content displayed on the homepage. Every section aligns with the visual identity, and significant effort was placed into forging highly dynamic areas. This meant animating illustrations and providing motion effects on user interactions in interesting ways.
Graphic Design
Print material
Dream Beam Parties have a clear marketing strategy, advertising in many residential areas with printed material, as well as online. Neighbourhoods with high populations of young families are the prime candidates.
DH produced business cards, flyers, and other printed material for distribution in these areas. The vibrant colour scheme was implemented to ensure they caught the eye of the recipient.
Animations
Bringing artwork to life
It was imperative that DH bring the Dream Beam illustrations to life, elevating the website with added motion. These animations are smooth and recurring, as if floating on an endless loop, up in the clouds.
Results
Impact
Abingworth's launch all came at once, with the website going live and their first ever wine festival taking place on the same weekend. A very smooth and successful start, with hundreds of bottles being sold online and in-person in a matter of days.
At DH, we can't wait to see what comes next for this English vineyard.
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