Context
Insight
At the heart of everything Green Roots does is a simple belief: your garden should be an extension of your home, not an afterthought. They're a small, hands-on team who take on a limited number of projects each year - because great gardens deserve genuine attention. No templates, no shortcuts - just thoughtful design rooted in your land, your lifestyle, and your vision. Green Roots Landscaping and Gardening ensure that the gardens under their care will thrive.
The brief
Getting started
Green Roots wanted to inject some new life into their brand, better understanding their value proposition, and how to reach their target audience. As well as this, Green Roots were in need of a new website, one that aligned with the recent brand developments, and that would ultimately be more cost effective than their existing solution.
Brand
Visual identity
The clear target audience here were London-based parents with children in the age range of 2-7, with no specific gender. Two important points heavily guided the visual identity from the outset. Colour schemes couldn't be stereotypically ‘girly’ or ‘boyish’, and imagery needed to convey fun and excitement, while appealing to all.
DH made use of a multitude of colours, and were naturally drawn to themes up in the clouds - from rainbows to rockets, sunshine to hot air balloons. Dream Beam enables children's imaginations to soar.
Web
Website design
Dream Beam wanted a website that stood out from the crowd. Within the children’s entertainment industry, there is an oversaturation of uninspiring, template websites, which don’t convey the same level of fun on offer by their business owners.
DH crafted a website design that focused on visual stimulation and interactivity, impressing and engaging with the target audience, while maintaining professionalism and building trust. Dream Beam is all about fun, but they take the serious bits seriously.
Web
Web development
The site itself consists of only a few webpages, with all key content displayed on the homepage. Every section aligns with the visual identity, and significant effort was placed into forging highly dynamic areas. This meant animating illustrations and providing motion effects on user interactions in interesting ways.
Graphic Design
Print material
Dream Beam Parties have a clear marketing strategy, advertising in many residential areas with printed material, as well as online. Neighbourhoods with high populations of young families are the prime candidates.
DH produced business cards, flyers, and other printed material for distribution in these areas. The vibrant colour scheme was implemented to ensure they caught the eye of the recipient.
Animations
Bringing artwork to life
It was imperative that DH bring the Dream Beam illustrations to life, elevating the website with added motion. These animations are smooth and recurring, as if floating on an endless loop, up in the clouds.
Results
Impact
Abingworth's launch all came at once, with the website going live and their first ever wine festival taking place on the same weekend. A very smooth and successful start, with hundreds of bottles being sold online and in-person in a matter of days.
At DH, we can't wait to see what comes next for this English vineyard.
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