Context
Insight
Good Food Oxfordshire is a network of organisations working towards a fairer, healthier and more sustainable food system for Oxfordshire. Their vision is that everyone in Oxfordshire can enjoy the healthy and sustainable food that they need every day.
The Brief
Getting started
Good Food Oxfordshire (GFO) required a complete overhaul of their existing website. They also had a separate, single-page website that was responsible for displaying a map of their network members across Oxfordshire. These two entities were not connected in any way, which made for a very disjointed user experience, and will have naturally made business operations and data management more difficult.
GFO wanted everything to be centralised in one space, with the map being a core part of the new website. New members needed to be able to sign up to the network and be added to the map. There was also the need for a private dashboard area in which existing network members could edit details, add events.
Web
Website development
It was important to first produce a web architecture that collated the different elements GFO had (including the map), scattered across multiple domain names. A secondary challenge was the level of unstructured data in the organisation - mismatched content could not be uploaded to the new website’s database without first resolving this issue. The admin area of the site would become the central hub of managing network members’ information
GFO has a lot of resources available, and that resulted in a lot of webpages. Everything needed to be well organised and easily editable by any team member. Existing content such as events, blog posts, reports etc, all needed to be migrated over before launch.
Network
The map
The network members map is a core part of GFO’s website, and it was vital that this piece of functionality performed well, looked great, and provided a positive user experience. With hundreds of members all featuring on the map and in the list bar next to the map, importance was placed on loading and displaying the data quickly.
GFO also requested that visitors to their site could search for members, filter by certain categories, and input their own location to see what’s close to them.
Behind The Scenes
The member dashboard
Behind the scenes of the front-facing website is a dashboard for network members. Authorised users can log in and update their details, location and add events. New members can sign up for an account, and add their GFO pledge (a commitment of how they are going to work towards a fairer, healthier and more sustainable food system).
Results
Impact
Centralised website and network map with organised member data
A more effective touch point for the Oxfordshire community to gain valuable food support resources
Related Work
