Context
Insight
Abingworth Vineyard is a boutique, family-run producer of English wine based in West Sussex. Quality is at the heart of everything they do, with a focus on crafting elegant still wines. The twist? They’re a family with a strong female presence. Together with their parents, they are four sisters writing a new chapter of a historic site. Combining their different skills, experiences, and talents, they’ve composed a brand they are proud to share.
The brief
Getting started
Abingworth is a young vineyard and required a bespoke online platform to raise brand awareness and sell their produce. While their visual identity was already in development, DH was brought on to design and develop an engaging and performant website in parallel.
As well as the many features that the website would house, DH also handled the creation of some striking imagery to populate both the platform and social media.
Media
Imagery
With any new brand and website, generating high quality imagery and visuals is of great importance. The style of photographic content should align with the DNA of the brand, while conveying an experience to the customer.
DH visited the vineyard twice in different seasons to capture the vinification process in full. Images were also optimised for the website, as well as use on social media.
Web
Platform & store
Abingworth deserved a website and online store that was as unique as they are. With a compelling brand identity and memorable illustrations, the platform needed to display all of the wonderful details synonymous with the vineyard.
Great care was taken to develop a clear checkout experience, including the many features that Abingworth wanted to provide their customers. Everything was made bespoke.
Geography
Interactive map
Abingworth Vineyard is a large site nestled in the heart of South Downs. There are many areas that make up the beautiful location, not just plots of vines. To provide users and potential visitors with more information, DH created an interactive map from a map illustration.
Users can explore the vineyard online, clicking on areas of interest, and discovering more about Abingworth.
Tours
Booking system
When visitors do want to take a trip to Abingworth, whether it's an event or a wine tour, they will make a booking through the events calendar and booking system.
DH provided a multitude of calendar layouts to highlight what's going on, as well as an intuitive booking system flow.
Animation
Bringing artwork to life
Part of the charm of Abingworth’s visual identity were the illustrations, first designed by one of the four sisters that manage the site. These were then adapted for bottle labels, signage and more.
DH was asked to bring these illustrations to life, by animating them and including them around the platform. Great care was taken to ensure the animations loaded quickly and performed well on each web page.
Logistics
Management system & POS
With the team and facilities at Abingworth constantly expanding, their order fulfillment system needed to stand up to the continued growth. A bespoke management dashboard was developed to track orders and bookings, along with their own POS to handle in-person purchases.
The POS was also equipped with by-the-glass and bundle features for wine events and festivals.
Subscriptions
Wine club
The future looks bright for Abingworth, with their brand taking shape and wine being sold. As we look ahead, new ideas are forming around what else can be offered to their customers.
A subscription-based wine club is well underway on the platform, offering discounted pricing, early access to new releases and also regular wine box deliveries.
Results
Impact
Abingworth's launch all came at once, with the website going live and their first ever wine festival taking place on the same weekend. A very smooth and successful start, with hundreds of bottles being sold online and in-person in a matter of days.
At DH, we can't wait to see what comes next for this English vineyard.
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